He has been taking photographs, drawing and painting since childhood, which has been useful throughout his audiovisual career.
He studied Advertising Science at IPP, Plastic Arts at the School of Fine Arts Diego Quispe Tito in Cusco and then Set Design and Artistic Direction at the European Institute of Design in Madrid. His passion for movement led him to work with dance groups, animation and experimental cinema.
He has worked as planner, art director, director of advertising and cinema to date. He has been recognized with several important awards in advertising such as NY Festival, Clio, Cannes, London Festival, San Sebastian, One Show, London D&D, Andy Awards, Bola 8, Fiap, Ojo de Iberoamerica, silver Caracoal, etc.
Chosen several times as the best director of advertising film, he continues directing in Peru and abroad.
Frontera Azul (Blue Frontier) is his first feature film.