The Moving Canvas - EXIDE
Движущиеся полотна
Year of production: 2023
Production country: India
Director: Arjun Mukherjee
Screenwriter: Arjun Mukherjee
Editor: Sourish Mitra
Sound Director: Subhajit Mukherjee
Film category: Animation
Rating: 6+
Length: 2 min.
Most vehicles on Indian roads, run on Exide. In a way, bringing together one of the world biggest nations and its many territories, cultures and geographies by moving millions of vehicles on its roads, streets, lanes and by-lanes. We handpicked as our canvas over 50 indigenous folk arts styles native to this country's diverse regions. And on that canvas, we brought alive the various journeys, big and small undertaken by these vehicles, every day, driven by Exide. In this piece of art culture unites with craft to celebrate the world's biggest diversity, and show how a nation that moves forward, moves on Exide.
Arjun Mukherjee
Arjun Mukherjee is a vice President & Executive Creative Director of "Wunderman Thompson South Asia".